Apple is one of the leading digital technology companies, producing the #mac, the #iphone, the #ipad or the #applewatch among other products. It has a long history, defining the #pc and the #smartphone device categories.
When #apple announced the Personal Computer, they were thinking of a computational device that would serve one human, to augment and expand one’s capabilities to think. “A bicycle for the mind”, like Steve #jobs used to call it. read more →
I just recently realized how different the Apple II was. I was aware of the technological achievements. But this time, it struck me that there has been no mental model of a PC before in almost any head of any person back then in 1977. And that meant, that no one knew how a PC was supposed to look like. read more →
Now that I got to learn a lot about Macintosh, the first #mac, I'm impressed. Given what the developers had at that time, the #computer seems like an impossible achievement. The micro processor #hardware at that time was in its infancy, and the consumers were stuck with the #mentalmodel of the #commandline. read more →
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