Value is what customers want and are willing to pay for (directly or indirectly). In the context of a #service, that's a job to be done, that the company can do, and the customer is willing to pay for.

Related terms: Product Service

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What is a digital product company?

Since I've been talking a lot about the digital product lately, here's my definition of what a digital #product is in a #service company (aka the product), versus a people-lead service (aka the operations or OPs). read more →

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